R006: Creating digital images
We live, learn, work and play in a very visual world. Whether we like it or not digital images influence our actions and thoughts – persuading us to buy one product instead of another, instructing us to go this way rather than that, explaining a complicated scientific concept and portraying an emotion or expressing a feeling using powerful digital art. With or without words successful digital images will convey their message effectively so that the viewer receives and understands it – and can then act upon it.
The most famous type of digital image is a logo or brand concept. Large companies will spend hundreds of thousands of pounds on their brand image such Apple, Nike or BMW and may re-brand products many times over their life. Pepsi has had 11 re-brandings: The graphic design industry is big business.
This unit builds on Units R001 and R002 and learners will be able to apply the skills, knowledge and understanding developed in those units and vice versa. This unit will enable you to acquire the underpinning knowledge and skills to enable you to create, edit, enhance and save different types of digital images. On completion of this unit learners you will able to create a digital image that communicates the intended message effectively, meeting the client’s needs, and they will have extended their capability within the use of digital editing software packages.
The most famous type of digital image is a logo or brand concept. Large companies will spend hundreds of thousands of pounds on their brand image such Apple, Nike or BMW and may re-brand products many times over their life. Pepsi has had 11 re-brandings: The graphic design industry is big business.
This unit builds on Units R001 and R002 and learners will be able to apply the skills, knowledge and understanding developed in those units and vice versa. This unit will enable you to acquire the underpinning knowledge and skills to enable you to create, edit, enhance and save different types of digital images. On completion of this unit learners you will able to create a digital image that communicates the intended message effectively, meeting the client’s needs, and they will have extended their capability within the use of digital editing software packages.
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